SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both traditional and online. That is a great question. Many times the people/websites you compete with in real life are not the same ... Read More
Keyword Research
Google Adwords Keyword Planner Alternatives
If you've talked to me about SEO, you know keyword research is at the heart of my SEO process. I've long believed it is a core part of search engine optimization and I focus an entire lesson on it in my online SEO course. For years I've lived by the Google Adwords Keyword Planner. I knew the data was skewed towards pay per click advertisers, but honestly, I didn't care. I could put in my own suggestions, import a keyword seed list, or even a URL and receive back hundreds of ideas with monthly ... Read More
Professional Website Design is Alive and Well
Contrary to what you’ve read recently, professional website design is not dead. In fact, the professional website designer is alive and well and business is thriving. While popular media outlets like Mashable.com report that artificial intelligence and low cost WordPress templates are killing the occupation of professional website design, these are headlines geared towards driving traffic and discussion. The claims are based on promotion and not on actual facts. Do you wonder how I can be ... Read More
Don’t be Greedy When Selecting Keywords
Of all the lessons I can offer on SEO, one of the most important lessons is about greed. And while it is an important SEO lesson, it is a simple one. My SEO lesson is merely this - Don't be greedy when selecting keywords. I learned this lesson through trial and error, through hard work, and through years of working on real-world search engine optimization. I didn't come to this conclusion lightly or even quickly. It is something I learned over time and as I advanced forward in my SEO ... Read More
Use Keyword Mapping to Stop Competing With Yourself
The last month I had the pleasure of speaking at WordCamp Grand Rapids. At the end of my presentation someone in the audience asked about keyword mapping and I found myself going off on a tangent about companies and bloggers competing with themselves on SEO. This idea came to the surprise of many people, including my friend Chris Lema. He was sitting right in front of me as I spoke and I could tell by his reaction that it was something he had not yet contemplated. Keep in mind that Chris ... Read More
Friday’s Marketing Roundup: Good Reads from the Week Ending November 15th
Ok I'll admit it - we've been really bad at providing our marketing roundups lately. I've been busy and we've been launching new themes and new client websites. For that I apologize and I'm going to try and get back into the habit of writing our roundups each Friday. I've changed the format up a bit and added in a new section for generic goodness. Sometimes the best articles don't have to be about WordPress or SEO. Sometimes they can just be about business. After all, business is what keeps ... Read More
Slow and Steady Wins the SEO War
For over ten years, I've had virtually the same process. When it comes to internet marketing, I simply follow SEO fundamentals. While the minutia of my process has changed slightly, the overall philosophy and process has not. I've read Google's SEO guide and I've followed it closely. I've ignored internet marketing fads and I refused to jump on the latest trends that promise overnight success. I've stuck with hard work and a methodical system. I've stayed true to what I believe in and what I ... Read More
Converting Visitors is About Connecting the Website Dots
If you’ve been following my blog and you're a regular reader of my posts, you may have noticed in many recent posts we’ve been walking through my website design process. It has over 90 lines of to do items for my team and my clients. Yep I said 90 with a nine and a zero. That’s a lot, but there is a reason for it. I’m methodical in nature and my web design process is too. There are a lot of dots to connect and things to worry about when you launch a new website. That doesn't mean it has to ... Read More
Keyword Research for the Average Joe
Good keyword research is imperative for organic SEO. We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time. In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research doesn’t have to be some big crazy formula. I read a lot of SEO articles and blog posts and the internet is full of great content and advice for performing elaborate keyword research. While this works, the activity ... Read More
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