This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted about common mistakes that occur and how we can prevent them from happening with this website redesign project. Here is the scary part about this conversation: I rarely am asked about this until the ... Read More
Bing Webmaster Tools
Technical SEO for WordPress: What Webmasters Need to Know
Basics of Technical SEO Technical SEO can sound really intimidating. But don’t worry, because it doesn’t have to be scary at all! Technical SEO simply refers to “things” that are related to code, settings, and servers. It includes things you can see and things you can’t see. Today I'm going to primarily focus on those items you can discover and fix, which means you can "see" them online. What I like about technical SEO is it focuses on discovering issues and fixing these problems. All ... Read More
What Matters in Today’s SEO
Two weeks ago I wrote a blog post about SEO lies and misconceptions. As a follow up to that post, I recently visited WP Tavern's WordPress Weekly podcast and chatted with Jeff Chandler and Marcus Couch. We discuss a number of topics surrounding SEO including what’s changed in the past five years, the purpose of SEO plugins, common misconceptions about search engine optimization, and the amount of effort involved in obtaining real, long-term results. As Jeff stated, I was on fire and ... Read More
Free SEO Tools and Software
I use a variety of free SEO tools and software each business day. And in a few rare cases, I subscribe to premium SEO software. But guess what? The best tools are ones that require a little work and investigation by you. You don’t have to be rich to have great SEO data. You just need to do a little research and investigation on your own. Today I want to share my favorite SEO tools with you. While all the below links will have free versions available, a few will also have premium upgrades for ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
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