I’m going to let you in on a secret. When I launched our company five years ago, one of the consulting roles I played was that of an affiliate marketing coach. Yep, I admit it. I helped teach people to use affiliate marketing to make money on the internet. First and foremost, let me say this – affiliate marketing has gotten a bad rap over the years. When done right (legally and ethically), affiliate marketing is a great tool for both affiliates (those promoting a product) and merchants (those ... Read More
Affiliate Marketing
25+ Considerations for Selecting a WordPress eCommerce Solution
Over the last six months we’ve seen a huge increase in the number of inquiries for WordPress eCommerce. I have no idea why, but the trend is something I can no longer ignore. It seems everyone wants to sell online and they want to use WordPress eCommerce. The misperception of WordPress being completely free and easy is enticing more and more people to launch online stores. They tend to believe WordPress can help them make instant cash from selling their products online. WordPress does make ... Read More
Just Do It: Three Words That Can Help You Start a Blog and Make Money
I frequently receive emails and calls from people who want to make the leap into online marketing. They have grandiose dreams of blogging their way to fortunes. They have hopes and dreams of finding riches through internet marketing. As I read these emails or speak to these people, my mind pictures the young hopeful actress staring at the Hollywood sign or the hopeful gambler walking into a Vegas casino. They are eager, hopeful, and a bit unprepared. How Do You Start a Blog and Make ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
The Two-Headed Monster Believes in Cohesive Marketing
Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the stuff (or really problems and issues) that drives the call or email, I generally make a point of stopping them from looking at one thing and I force them to look at their internet marketing as a whole. Holistic ... Read More
Web Savvy Marketing
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