This week I had the opportunity to visit Bob Dunn’s Do the Woo Podcast, where he and I chatted about eCommerce and SEO on episode 13 of the show. While the show is typically focused on WordPress and WooCommerce, our discussion was not specific to WordPress or the WooCommerce plugin. The podcast episode covered SEO techniques that apply to all eCommerce websites built with or without WordPress. The eCommerce and SEO Podcast If you’re struggling with getting eCommerce and SEO right on your ... Read More
Archives for May 2016
Using Custom Post Types to Power Up Your WordPress Website
This month I had the pleasure of speaking at High Ed Web in Grand Rapids. After my talk I sat in on Daniel Spillers’ presentation where he discussed the University of Arkansas Little Rock’s usage of custom post types. While we have been using custom post types for years, I realized we’re in the minority. Daniel and his presentation reminded me that custom post types are a magical world that most WordPress users have yet to explore. What are Custom Post Types? Custom post types are simply a way ... Read More
What is Local Search Optimization?
What is local search optimization? Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city. While local SEO has similarities to national SEO, there are a number of differences. The Different Types of Local Searches Let's start by reviewing the different types of local searches and results that occur within search engines: Keyword Only – Keywords without a city name rely more heavily on ... Read More
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