Last night WXYZ-TV launched a new initiative called Detroit 2020. The tag line is “Unify Inspire Act”. It is a news program and Internet marketing campaign designed to capture the public’s attention and focus it on the positive aspects of Detroit and the future of Southeastern Michigan. More specifically, where we will be in the year 2020. I cannot tell you how this news series and their social media outreach have touched me and so many other people in the metro Detroit area. I was privileged ... Read More
Social Networks
Do Facebook Likes and Twitter Followers Really Matter?
Facebook likes and Twitter followers do not equal success. If you are a fly-by-night, wannabee internet marketing consultant, then yes, by all means, use Facebook likes and Twitter followers to measure the success of your online marketing efforts. Otherwise, dig deeper to see if your social media efforts are worth the time and money spent. Social media is about engaging with your audience, increasing brand awareness, and providing value to the visitors who land upon your Facebook page or ... Read More
Malibu Boats: A Case Study in Social Media Excellence
When I met my husband many years ago, I quickly became painfully aware of his two loves: hunting and boating. No matter how great his love for me, I could not interfere with his beloved hobbies. In 2008 we purchased a new Malibu Boat to continue his tradition of summer days spent on the water. Our Malibu Wakesetter was a major purchase and something I personally struggled with until I realized we spent every weekend on the boat and dragged along numerous friends and families with us. We are ... Read More
Google and Twitter Make Social Search a Reality
Last week Google officially announced their newly formed partnership with Twitter. The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results. Google also demonstrated their new Social Search feature at the Web 2.0 conference to really get Internet marketing consultants excited. Although this new feature isn’t live yet, Social Search will be launching soon on Google Experimental and Google Labs. What does Social Search ... Read More
9/11 Remembered Through the Eyes of Social Media
I was sitting by my computer when the phone rang. My sister was calling my office in the middle of a workday, which was very odd. Did you hear was all I remember her saying and then silence – utter silence. I had not heard about the 9/11 attacks and quite frankly I almost did not believe her. I tried to access CNN’s website, but our Internet lines were jammed with activity and my screen stood in an abyss of grayness. I was completely cut off from the world or at least this is how I felt. I ... Read More
MySpace Proposes to iLike
Prior to launching my own Internet marketing company, I worked for an ERP software developer for almost a decade. I loved the company and the people, but was amazed at the industry. I watched in disbelief as Y2K came and went, and countless ERP software vendors evaporated through my ten year stint. As I transferred myself fulltime into search engine optimization, social media, and web design, I thought this would change. I thought these acquisition crazy companies were just ERP software ... Read More
Facebook Agrees to Acquire FriendFeed
The world of social media is a buzz today as social networking giant Facebook announces the acquisition of FriendFeed. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams. "Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. "As this shows, our ... Read More
Users Revolt in Response to Recent DDoD Attacks
Last week was a rough week for the world of social media. Social networking sites from Twitter to Facebook were sluggish or taken down due to a denial of service attach, also know as DDoS. While some may dismiss these short-term issues, others are taking a closer look on the public’s reaction. While this last week put strain on the social media giants, it was a blessing in disguise for us Internet marketing consultants. As the world reacted to the momentary lose of Facebook and Twitter ... Read More
The Twitter Confusion
The Los Angeles Times recently ran an article concerning a LinkedIn survey that questioned the general public's knowledge of Twitter. Surprisingly enough, most didn't have a clue what Twitter was or why they would use it. In fact, the reference to "most" meant 69% of people didn't know enough to respond or comment on the social media site. Does this mean you should forget Twitter? Absolutely not! Twitter is growing by leaps and bounds. It can significantly help ranking of keywords and ... Read More
Making Social Successful with Twittable Tweets on Twitter
I have recently been amazed at all the buzz surrounding Twitter (the latest social media phenomenon). Sure Oprah, CNN, and Demi's husband have been pulling in millions followers (people who subscribe to your profile and receive updates from you) lately, but does anyone really care? Up until a few weeks ago, I'll admit, I didn't. I viewed Twitter as a lack luster version of Facebook. I've known about Twitter for some time, but my joining of Twitter was delayed and my Tweets (one line status ... Read More
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