A content silo is a method of grouping related content together to establish the website's keyword-based topical areas or themes. Bear with me now. Content silos are important to both SEO and usability. Think back to your last visit to a library - you know before Kindles and iPads existed. How did the library staff help you find books of interest? They grouped content into sections such as fiction or nonfiction. Well guess? That is a content silo, but the old school kind. A Real-World ... Read More
Sitemaps
Use Keyword Mapping to Stop Competing With Yourself
The last month I had the pleasure of speaking at WordCamp Grand Rapids. At the end of my presentation someone in the audience asked about keyword mapping and I found myself going off on a tangent about companies and bloggers competing with themselves on SEO. This idea came to the surprise of many people, including my friend Chris Lema. He was sitting right in front of me as I spoke and I could tell by his reaction that it was something he had not yet contemplated. Keep in mind that Chris ... Read More
Digging Deeper Into WordPress SEO Tools
A few weeks ago I published an article about maximizing SEO efforts in WordPress. I had promised a follow up post to cover additional features like automatically populating meta titles and descriptions, configuring the permalink structure, integrating Webmaster Tools, and creating XML sitemaps. Today we're digging deeper into WordPress SEO tools and covering all those additional SEO goodies. Don't worry, I won't go so far into each topic that I lose you. We'll go just deep enough to get your ... Read More
Stand Back! The Geeks Are Coming
Last night I met with a business partner named Scott. Scott is an engineer and his engineering brain loves SEO. I’ve been teaching SEO 101 while we build Scott’s website. Last night as we moved from SEO 101 to SEO 201, Scott couldn’t understand why I didn’t do this with every client. The truth be told, 99% of my clients don’t care. They pay me to make sure their website and SEO are taken care of and they don’t want to worry about it. We All Make Mistakes Very few clients have Scott’s ... Read More
Converting Visitors is About Connecting the Website Dots
If you’ve been following my blog and you're a regular reader of my posts, you may have noticed in many recent posts we’ve been walking through my website design process. It has over 90 lines of to do items for my team and my clients. Yep I said 90 with a nine and a zero. That’s a lot, but there is a reason for it. I’m methodical in nature and my web design process is too. There are a lot of dots to connect and things to worry about when you launch a new website. That doesn't mean it has to ... Read More
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