If you've talked to me about SEO, you know keyword research is at the heart of my SEO process. I've long believed it is a core part of search engine optimization and I focus an entire lesson on it in my online SEO course. For years I've lived by the Google Adwords Keyword Planner. I knew the data was skewed towards pay per click advertisers, but honestly, I didn't care. I could put in my own suggestions, import a keyword seed list, or even a URL and receive back hundreds of ideas with monthly ... Read More
Google Adwords Keyword Tool
Free SEO Tools and Software
I use a variety of free SEO tools and software each business day. And in a few rare cases, I subscribe to premium SEO software. But guess what? The best tools are ones that require a little work and investigation by you. You don’t have to be rich to have great SEO data. You just need to do a little research and investigation on your own. Today I want to share my favorite SEO tools with you. While all the below links will have free versions available, a few will also have premium upgrades for ... Read More
Building a Marketing Strategy Based on Data
Having access to accurate marketing data is powerful. It helps you make better business decisions because you have a clearer picture of your business, your target market, and your ability to attract new customers. With real data you have power. This is because you are creating a marketing strategy based on something tangible and not based on a passing idea or a whim. This month I had an opportunity to speak at WordCamp Chicago. While we were in the Q&A part of my presentation, I was ... Read More
Slow and Steady Wins the SEO War
For over ten years, I've had virtually the same process. When it comes to internet marketing, I simply follow SEO fundamentals. While the minutia of my process has changed slightly, the overall philosophy and process has not. I've read Google's SEO guide and I've followed it closely. I've ignored internet marketing fads and I refused to jump on the latest trends that promise overnight success. I've stuck with hard work and a methodical system. I've stayed true to what I believe in and what I ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
Web Savvy Marketing
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