Did you know that businesses receive 55% more website visitors if they have an active corporate blog? Did you know that companies who blog at least twenty times per month generate four times more leads? I actually find those HubSpot statistics low and think the actual numbers are much higher. But even at these numbers it is really hard to ignore the value of corporate blogs. Corporate Blog Goals A corporate blog is designed to highlight your company’s industry knowledge. It allows you ... Read More
Blogs
Blogging is About Finding the Voice Within You
If you're new to blogging, it can be intimidating. When you first start, writing can feel like an overwhelming task. And some people, no matter how hard they try, are not cut out for blogging. I believe those people are the exception and not the rule. I teach a number of internet marketing boot camps and blogging is something we cover in all three workshops. Many of my students tend to freeze up when the subject of blogging arises, because it is not something that comes easily to them. And ... Read More
304 Link Building Opportunities
Let the Link Building Begin! Your new website just went live so you’re now enjoying the fruits of your labor and admiring the exceptional job you and your team did on design and development. The project is finally over and it is time to settle back and wait for your website traffic to climb to new heights. Reality check! I repeat - it is time for a reality check. You’re about half done with your quest for internet dominance. The research, website design, build out, and on-page SEO are all ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
The Indisputable Power of the Blog Post
Today is vacation. I sit alone, quietly drinking coffee, as the rest of my family and our friends sleep. It is our annual family vacation up north and this is the first morning. As I sit with my cup enjoying the sunrise over the lake, I begin reading Engage by Brian Solis. I am bothered. Not by the book, but by a conversation I had with a prospect a week ago. Yes a week ago. The woman was an SEO referral from another marketer I know in Detroit. We had a wonderful conversation about her company’s ... Read More
Twenty Tips for Creating the Perfect Blog Post
When I said I blogged five years ago, people looked at me as if I was crazy. Well I was, but blogging didn't drive me to insanity. Today it is a bit more mainstream and bloggers are everywhere. I actually like blogging. I enjoy it and it has been a huge help to me professionally. Last weekend I attended WordCamp Detroit and I was surrounded by bloggers. I wasn't prepared for that one, as I use WordPress for website design and I guess I assume everyone in the room would too. Was I wrong. ... Read More
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