Client Profile
Client Size: SMB
Industry: Education
Geographical: National
Scope: Blog Creation, SEO and Social Media Coaching
Duration: Six Months
Project Results
The client had significant growth in organic search engine traffic and in the increase of keywords utilized in search. The client’s overall traffic rose 53.71% and search engine traffic rose 118.14%. Since the team was focused on education in the technology sector, they were quick to pick SEO advice and instructions and are fully capable of running the program in house.
SEO Tactics
- Complete keyword discovery prior to website launch
- Selected a large variety of high volume and long-tail keywords
- Remapped existing website based on keywords
- Updated website navigation and added breadcrumbs to all inner pages
- Created new WordPress blog
- Focused on one keyword per page
- Optimized title and meta description for each page and post
- Included deep internal links through pages and blog posts
- Reworked call to actions for better clarity and focus
- Integrated social media to help build branding and inbound links
Team Deliverables
- Updated website copy
- Weekly blog posts
- Greater social media activity
Why the SEO Worked
The client was open to both SEO suggestions and criticism of their existing page layouts. The team was great about jumping in to expand the current content and rework old and outdated content. And quite frankly, they are smart people who want to make a difference. That, in itself, made success possible.
Web Savvy Marketing
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