SEO Consulting and Services Provided by a Seasoned Consultant

Strong SEO consulting services utilize a mix of search engine optimization strategies and tactics to transform a website into a Google-friendly marketing asset. While no SEO expert can guarantee top search engine placement or overnight success, the right process and the right SEO consultant will provide tangible results and true ROI.

We believe in the power of digital marketing and we’ve built a consulting practice around our SEO knowledge and the hard work we are willing to dedicate to your website.

We also strongly believe in transparency and no long-term commitments.

We’ll teach you about the importance of research, strategy, and planning, while teaching best practices in content marketing, social media, and technical SEO. We’ll also explain how modern SEO techniques, like schema markup and structured data, play a critical role in today’s world of organic SEO. While link building is still important, the days of relying exclusively on link building are behind us. We need to move beyond tactics and into strategy and long-term execution.

Our SEO consulting engagements begin with a review of your target market and their pain points, an exploration of your website personas, and deep dive of your existing activity and your competitor’s online activity. We follow that up with a creation of a keyword universe, a gap analysis of your website content, and then we map keywords and topics to specific areas of your website. Once we have a solid plan in place, we begin updating website architecture and content for on-page SEO best practices. We then provide ongoing support to help work through technical issues, create schema markup, and provide ongoing assistance with link profile and enhancing your E-A-T (expertise, authority, and trust).

Our goal is to serve as both SEO consultants and trusted advisors. While we provide traditional SEO services, we also weave in expert guidance on the lead generation, the user experience, and conversion optimization. All of this is provided with a strong focus on providing a long-term return on investment for your digital marketing budget.

Complete SEO Services & Ongoing Engagements

Website Audits

Our thorough website audit will dig into your current state, identify areas of concerns, and provide recommendations for correcting known issues. You can hire us to help fix these issues or take your audit to a third party developer to assist in resolution.

Strategy & Planning

At the start of any SEO engagement we begin by learning about you, your business, your existing website, and your goals. The more we know about your current state and desired future state, the more knowledge we have to help drive online success!

Persona Development

We believe your website will only perform if it is tailored to your target demographic. Our engagements always focus on understanding who you serve, what their pain points are, and how you help them.

Competitive Research

One of the best ways to learn about you and your market is to study your online competitors. We’ll deep dive into their websites, keyword usage, content, and their performance. We'll use this information to help you rank in search.

Keyword Research

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy.

Architecture Planning

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs.

Content Marketing

If website content isn’t your strength we can help you discover the right type of content for your specific target market. We’ll ask lots of questions, review your competitors, and then make recommendations on how we can help you serve your audience.

On-Page Optimization

We'll optimize content to best represent your focused keywords. This includes, but is not limited to, content updates, creation of meta titles and meta descriptions, as well as recommendations for improving the content’s value.

WordPress Optimization

We’ll configure your WordPress website so that it helps support your current and future SEO efforts. As WordPress SEO experts we provide guidance on theme usage, plugin recommendations, and configuration.

Technical SEO

Technical SEO is a critical part of today's search engine optimization. We can identify and correct technical issues, as well as help position your site for advanced SEO requirements like schema markup.

Structured Data

Today’s SEO requires both traditional efforts and more advanced SEO techniques like structured data and schema markup. We can help provide assistance with generic schema and healthcare schema.

Local SEO

If you are a business requires local SEO, we'll help get your on-site and off-site SEO in order via design tweaks, content creation, plugin configuration, and local directory setup and optimization.

International SEO

If you serve an international and multilingual audience, we can help establish the right URL structured and hreflang tags to properly target different website visitors from countries and using different languages.

Ongoing SEO Support

We know not every company or website owner has the time or desire to maintain their own ongoing SEO efforts. For those clients, we offer long term SEO retainer and maintenance agreements.

SEO Coaching

A favorite part of our SEO consulting services is education and empowering clients to perform their own SEO if desired. As such, we are happy to provide one-on-one SEO coaching on an as needed basis.

Holistic Approach to SEO Consultancy & Management

What makes Web Savvy Marketing unique is that we move past regular SEO consultancy and we focus on a holistic digital marketing program. With years of experience in both marketing and sales, we can help deliver an SEO plan that will drive both web traffic and website conversions. And because we’re also designers and website architects, we can weave this into a beautiful website or blog that is coded to best practices.

In the end, it isn’t just about attracting website traffic, it is about driving targeted traffic that fits your target audience and demographic. It’s also about finding prospective clients early in their selection process and building your credibility with them while you nurture them into sales.

Substantial and sustainable changes to search engine ranking do not occur overnight. Reaching the coveted page one placement requires a combination of strong website design, organic SEO and a well-planned digital marketing campaign that is planned and methodically executed over time.

We want to be both your SEO consultant and your educator. At the end of an SEO consulting engagement, we want you to have more than increased traffic. Our ultimate goal is to build an SEO foundation where you think SEO in everything you do.