When a client signs a contract with me for a web design, the first thing I do is send them a three page questionnaire and request they answer as many questions as they deem appropriate. This questionnaire helps me get inside their heads and it helps me better understand their marketing objectives, the opinion of their existing website, and their overall view of internet marketing. I ask a lot of questions about the current and future state of their sales process and marketing programs. While ... Read More
Archives for January 2011
If You Connect With Website Visitors They Will Convert
The Problem With Most Websites A lot of small business owners launch their website with the simple goal of using the site as an information portal and a mechanism to talk about their company. It is basic human nature to be egocentric. The problem with this methodology is that it generic. Simply talking about yourself isn’t a differentiator for your website, product, or service offering. It doesn’t compel your website visitor to take action. No matter what the search criteria is, a typical ... Read More
A Box for Every Website Visitor
I tend to compartmentalize things and people. I mentally place people in boxes and segment them out into groups like my nuclear family (husband and kids), my extended family, my neighbors, my best friend and so on. I’ve often referred to these groups as my “boxes” and I do not like them to intermingle or randomly change. These boxes structure my communication and they dictate how I interact with one individual versus another. For example, I know I can pretty much tell my best friend anything ... Read More
Successful Internet Marketing Begin With Goals
When a potential client approaches me about launching an internet marketing campaign, SEO project, or even requests a quote for website design, the first word out of my mouth is usually “goals”. Before I can even begin to contemplate your project, formulate requirements in my head, or provide a quote, I need to understand your business goals. That means you need to do too. Why does it really matter? For me, I only want to engage with you if I can help you and help make your project a ... Read More
Local Search Will Become the Golden Child in 2011
There’s been a lot of talk about local search recently. A lot of SEO experts, including myself, feel local search is still in its infancy stage and as it matures, it will have a major impact on search engine optimization and internet marketing. Many of us feel 2011 is the year in which local search will come of age. Not only come of age, but also become an important part of the internet marketer’s bag of tricks. Remember when most people had no idea what social media was, what it meant, or ... Read More
Detroit 2020 Uses Social Media to Unify, Inspire, and Act
Last night WXYZ-TV launched a new initiative called Detroit 2020. The tag line is “Unify Inspire Act”. It is a news program and Internet marketing campaign designed to capture the public’s attention and focus it on the positive aspects of Detroit and the future of Southeastern Michigan. More specifically, where we will be in the year 2020. I cannot tell you how this news series and their social media outreach have touched me and so many other people in the metro Detroit area. I was privileged ... Read More
Migrating a Website Owner Through the Five Stages of Grief
In college I was a Psychology major until I realized I’d have to reach a PhD level education to obtain a job with any real earning potential. That meant staying in college and thousands more in student loans. With much sadness I switched career paths and moved into a world of technology. Flash forward twenty years and I now claim to be an Internet marketer who spends many hours as a WordPress designer and an SEO expert. I love what I do, yet still miss my first love of Psychology. Recently my ... Read More
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