I always loved Christmas as a child and love it today as an adult. It is filled with family, great food, and presents. As a child I liked the family and presents; as an adult I love all three. The difference is as a child I liked to receive presents and as an adult I like to give them. While I probably didn’t care much about the wrapping paper as a child, I do as an adult. I think the wrapping paper and presentation should be as good as the present itself. Gifts for adults need perfect corners, ... Read More
Archives for April 2010
Each Page of Your Website is Like a Handshake
Each page of your website is like a handshake. Really. To illustrate this statement, let me set the stage for you. You are manning your company’s booth at a trade show and a prospect wonders by and is within reach. This person looks at your booth, pauses, and then takes a brief moment to ask about your product or service offering. What do you say? Remember - you only have about one minute to make an impression and keep their interest. You have about the time it takes to shake someone’s ... Read More
Pay Per Click Campaigns: The Black Hole of the Internet
I hate pay per click campaigns. I love Google and even respect Adwords’ capabilities, but I hate pay per click and everything it represents. Pay per click is an Internet black hole that sucks you in so deep, you can’t get out. As an SEO consultant, it’s everything I can do to drag you and your hesitant self back out into my world of free organic search. I’ve talked to a lot of prospects and clients who have ongoing pay per click campaigns. When I say ongoing, I mean they’ve been spending ... Read More
Web Savvy Marketing
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