Social media mistakes are unintentional blunders that are typically made by very well intentioned people. Even with all the free information on the internet, a large number of people jump into social media without knowing the basic rules of engagement. In some cases, these mistakes are made by people who claim to be social media experts. For those of us who have who live and breath social media every day, it is painful to watch and even more painful to see unsuspecting companies pay for ... Read More
Internet Marketing Articles and Posts
Internet marketing articles and blog posts related to search engine optimization, online marketing, and Web 2.0 efforts.
Just Do It: Three Words That Can Help You Start a Blog and Make Money
I frequently receive emails and calls from people who want to make the leap into online marketing. They have grandiose dreams of blogging their way to fortunes. They have hopes and dreams of finding riches through internet marketing. As I read these emails or speak to these people, my mind pictures the young hopeful actress staring at the Hollywood sign or the hopeful gambler walking into a Vegas casino. They are eager, hopeful, and a bit unprepared. How Do You Start a Blog and Make ... Read More
The Accidental Entrepreneur
I'm the accidental entrepreneur. I did not grow up selling lemonade to neighbors or inventing products to sell to my friends. I just didn't think that way. I went to college and majored in accounting so I could find employment and pay my student loans once I graduated. I wanted a solid job and I wanted a solid income. I wanted to work hard, have a regular paycheck, and I really wanted health insurance. I wanted the stability I lacked as a child and I thought a "good" job would give that to me. ... Read More
Blogging is About Finding the Voice Within You
If you're new to blogging, it can be intimidating. When you first start, writing can feel like an overwhelming task. And some people, no matter how hard they try, are not cut out for blogging. I believe those people are the exception and not the rule. I teach a number of internet marketing boot camps and blogging is something we cover in all three workshops. Many of my students tend to freeze up when the subject of blogging arises, because it is not something that comes easily to them. And ... Read More
The Girlfriend’s Guide to Blogging
This week I received an email from a longtime girlfriend who is interested in launching a blog. I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a full-time job already and it is not marketing related. She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone. I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no ... Read More
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