Blogs, schmogs. My nephew blogs. They're for kids. Why does my company website need a blog? This string of unfiltered comments is a realistic example of the response I receive when spewing the virtues of business blogs. While many smart and intelligent businesspeople question the purpose of blogs, they do server a tangible purpose and they are important to the overall success of a corporate website. The most common misperception is that blogs are solely written and read by the teen set or ... Read More
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What is Organic SEO? I’m Not Talking About Cows!
A friend of mine asked what organic meant when discussing SEO (organic SEO means search engine optimization). Well, I've paraphrased his question because his words were not quite suitable for my online readers. Regardless, he was confused by the term and so are many small business owners. To my friend, the farmer, organic means the remains left behind by his cows. While the term means something entirely different, it does stem from the same concept. When discussing Internet marketing, ... Read More
If SEO is Important, Just Start Wagging Your Tail
If search engine marketing and optimization is important and fast results are a requirement, long tail keywords are a critical element to driving increased traffic to your website. What are long term keywords? They are very focus keywords or phrases that are highly targeted to your target market or product and service offering. The downside is these phrases is that while being very targeted, the also offer lower overall visitor traffic. This inherent negative is quickly replaced by the extremely ... Read More
If You Build It, They Will Come
When it comes to conversations on search engine optimization and Internet marketing, by far, one of my all time favorite comments was "but I thought if you build it, they will come." This was made by a co-worker of mine some five or so years ago when we were discussing our corporate website. We then sat down together and had a frank, one on one discussion about designing websites that are both beautiful to view and easy to reach via a Google or Yahoo search. Developing a world class website ... Read More
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