My focus is small business marketing, so I encounter a lot of people who have tried a do-it-yourself SEO approach to internet marketing. The semi-savvy business owner thinks his SEO knowledge is pretty darn good, yet he just can’t figure out why he isn’t seeing increases in website traffic. In our conversation he provides obscure long-tail keywords to illustrate his SEO tactics are working. He also tells me he lacks traffic and real revenue resulting from all the time he has allocated to his ... Read More
Archives for February 2011
SEO Can’t Help a Website That Sucks
Each week I speak with potential SEO clients who ask me to “make their phone ring”. It is an honorable request, but I struggle with this because in many cases, SEO alone can’t solve their problems. SEO can help, but once the website visitor arrives to their website, they’ll run screaming for the hills. I’m not a website snob and I value the small business owner and his desire to bring sales in through the internet. I think internet marketing is critical for many small businesses, because it ... Read More
The Magic Formula of Great SEO
This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was ... Read More
What’s Your Threshold of SEO Pain?
My husband and I are finishing our basement and attempting to make it the cool place for our kids and their friends. Whenever we make a major purchase, the decision always boils down to my financial pain threshold. I don’t know the competitive market price for granite or quartz, but I know my budget and what I can afford. My list of wants end up being scaled back to what my bank account will allow. As we discuss a custom bar and bamboo flooring (I’m a bit high maintenance I’m told), it ... Read More
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