Gomez just released a cool gizmo that reviews a website and displays how it looks across various browsers. Why does this matter some may ask? A single website page can look differently across different browsers such as Internet Explorer, Safari, or Firefox. In fact, different versions of Microsoft's Internet Explorer can make the same website look different if it is not written to manage IE's quirks. Yes, the fact that web developers have to worry about this amazes me as much as it probably ... Read More
Small Business Marketing
In Website Design, Beauty is in the Eye of the Beholder
When it comes designing websites, small businesses are many times victim to the old saying that states "beauty is in the eye of the beholder." Unlike large corporations with large in-house website design and Internet marketing departments, small businesses are left to their own ill-equipped devices or left in the hands of an outsourced website design firm. It generally takes a third party to point out a website's physical and esthetic flaws. Sometimes it takes a few hundred of your dearest ... Read More
Internet Marketing Consultant or Website Designer?
Is an Internet marketing consultant really necessary or do I just need a good website designer? This question is asked by a lot of small business owners who are contemplating a new website or the redesign to an existing website. While I'd love to provide a simple answer that yes, a website designer is the only real services needed, I'd be lying. From my own firsthand experience, I can tell you, a lot of hard work goes into promoting a website and reaching that coveted page one search ranking ... Read More
Do I Really Need a Website?
Unless you live in a cave and sell your products and services to other cave dwellers, you need a website. As my friend once said, "I have to have a website because everyone else has one." He is right. While he may not be the most technology focused person I know, he is a small business owner and he sells products and services to every day people. Since most of his B2C (business to consumer) prospects use the Internet to research their future purchases, the company must have a website for ... Read More
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